What Indian Women Actually Look for When Choosing Everyday Kaftans
The kaftan market in India has expanded considerably over the past several years. The garment which started as a niche product for beach holidays and resort wear now exists as a common item found in both online shops and physical clothing stores. Many women experience the same problem with kaftans because they find attractive designs which do not meet their requirements for daily wear. The gap between how a kaftan appears and how it functions throughout a complete home day represents an important problem. The design and marketing of kaftans as aesthetic or leisure products create a authentic gap with how most women use these garments which they wear as home clothing for multiple domestic tasks throughout the day. Indian women select their everyday kaftans based on functional needs which determine their selection process. The functional needs of this garment category show what it should accomplish in real usage situations but what it should achieve according to its official specif...